how to write a good linkedin post

Just click “Write an article” on the top of your feed. For example Marc Miller’s post “4 Signs That You Are Working For a Failing Company“ has had 569,787 views and is featured in the “Careers Next Level” Channel which has just over 324,000 followers. On LinkedIn, it's okay to post longer status updates (up to 15 lines), but only the first three are visible. You should as well. My posts are on the long side (this one is around 1,050 words), but your posts don't need to be. So while LinkedIn isn’t the largest of all social media networks, it’s highly trusted. Write a good LinkedIn summary. LinkedIn has added several new content options in the last year or so, and there are so many more ways to post on LinkedIn than there used to be. LinkedIn is a good platform for longer posts. Here’s how. Check out our example below to find out. What’s great about it is that your Pulse articles can get featured in daily or weekly news on the platform, so you can get your name out there and boost your credibility and reputation. In 2014 Paul Shapiro carried out what is still the most comprehensive quantitative study of LinkedIn publishing when he analysed the top 3,000 most successful posts. 09/12/2019. (PS), The most successful single thing you can do to increase the distribution of your posts is to ask the reader to like your post (PS), Commenting on comments is one of the most effective ways of driving up engagement and views. Building your audience and then writing good LinkedIn posts that generate leads takes authentic content that people relate to. How to Write Good LinkedIn Posts. Should you write a LinkedIn in first-person perspective? LinkedIn has to decide what posts to display on who's network updates, and I would tend to believe that if you publish too frequently, that might be hurting your chances for maximum impressions for each post. First of all, LinkedIn messages open in a small chat window, so your prospect will need to scroll to read any message longer than a few sentences. Ask for a 15 minute chat to learn more about the role. "I" and "we" do wonders, making you sound like a … 1. Tips to Write Great LinkedIn Headlines. A lot of people do a great job of adding their experience to their profile but then don’t actually explain what they do. Create a persuasive post. If you found this article useful please like and share it so others can too. Keeping things concise helps candidates immediately get the info they need. I tried to post every 2-3 hours. LinkedIn Message #5: The Recommendation. It’s not worth your time. On LinkedIn, it's okay to post longer status updates (up to 15 lines), but only the first three are visible. Well sometimes you need a great example — or 10 great examples — to see the summary’s magic and know how to write your own. 9. With the above tips and our template, you should be now know how to write a LinkedIn post that will help you land a great job. LinkedIn Messages vs. 5. Before diving into my best tips for writing high-converting LinkedIn prospecting messages, I want to address two major differences between LinkedIn messages and cold emails.. LinkedIn is like texting. Earlier this month I hosted a Google hangout discussion about what makes a successful LinkedIn blog post. As I said, 3. The entire profile should always be written in first-person perspective. 9. You will have to compete with them for readership in the not-too-distant future. You’ll want to give some thought to what you want to say and how you want to say it. For a business, LinkedIn is a good platform for sharing news and insights from your industry. If you hadn’t heard, LinkedIn just went all in on video. LinkedIn is no different. This website uses cookies to improve service and provide tailored ads. He is a popular guest author on Social Media today and also writes regularly on LinkedIn. You can think of the best writing style for LinkedIn as somewhere between an email and a full blog. Write between 1,900 to 2,000 words. For more information about my coaching and training services email me for an individual discussion of your needs. Linkedin is the most significant business-related with over 250 million active users per month, and it is the social network highly used for recruitment and sales purposes.. Write a good LinkedIn summary. Pathrise is a career accelerator that works with students and professionals 1-on-1 so they can land their dream job in tech. Make sure your post isn’t too long and isn’t too short. LinkedIn has 42 channels, similar to TV channels, covering subjects from leadership and management (11.6m followers), to Green Business (2.8m followers), and Design (390k followers). Writing a LinkedIn farewell message. Some see LinkedIn as a job-hunting site. A look at the most popular headlines of Influencer posts will give you and idea of some great headlines that you can try to emulate for success. Video, video, video. Randy Milanovic has published books on content marketing and web optimisation. Post Length. If you are in the process of leaving your next role you may be saying a farewell to a wide range of stakeholders in the organisation. For most of us several hundred views is considered a success. And while some of the same rules for writing good blog posts apply to writing good LinkedIn posts (communications expert Alex Honeysett has some tips on that here), there are a few special things you have to keep in mind. Most of us have worked with great colleagues, bosses, and employees over the years who we’d be happy to recommend on LinkedIn (or anywhere, really) in a heartbeat if asked.. (PS), Finally there is no guaranteed formula for sending your post viral. Do more of that! Shorter job posts had a higher application rate than longer ones, according to LinkedIn’s behavioral data. So time to throw the jargon overboard. We might call this a “status update.” A third option is to republish a blog post that has appeared on your company’s blog directly to LinkedIn’s publishing platform. LinkedIn is a good platform for longer posts. That means that you write it from your vantage point. Try posting company updates, new ideas, and insider experiences. While the below YouTube video is not just about the new LinkedIn publishing platform, I was on a Google Hangout with Eric Enge from the leading digital marketing agency today where I discussed the future of social media in 2014 and why the new LinkedIn Publishing platform changes everything. (MM). You’ll want to give some thought to what you want to say and how you want to say it. Sharing your blog posts or articles on LinkedIn is a great way to increase your reach, build brand awareness and spark engagement! Writing your LinkedIn profile summary isn’t at the top of your to-do list. But remember, the real benefit comes when you put your personal spin on the article. Being featured in a channel will mean your post has much wider exposure though it is not a guarantee of success. Any other enlightening topics about your work will do. It’s always good to put the cat amongst the pigeons sometimes! After a few posts that attracted only a few hundred views, I struck LinkedIn gold with my first viral post: A personal account about how my parents spent a good … Just write a post like you would when you share other articles on LinkedIn and Facebook. Once you know how to post on LinkedIn, you can choose the options that will bring the most value to your business or career. LinkedIn’s engagement has increased year by year – so much so that LinkedIn launched a ‘Water Cooler’ report on its blog to show its most popular posts that month. Treat it Like Any Form of Published Writing 1. He is the author of “Repurpose Your Career – a Practical Guide for Baby Boomers” . And, while I don't recommend you creating a blog post and summarizing it on the LinkedIn publishing platform, I do recommend creating a LinkedIn publisher post and then summarizing it on your blog to a link back to LinkedIn! Your profile is complete enough. But that’s a misguided approach! they need. Andrew is a Baby Boomer and Director at a Fortune 500 company that I was working with last week to write his LinkedIn profile when I asked him why he didn’t post on LinkedIn. I tried to post every 2-3 days. If you found it on LinkedIn, then just re-share it. The other is to share the link to an article on your company’s website. The real value on LinkedIn is not the number of people in the network, but the influence that you possess within your net… For many marketers, LinkedIn wasn’t seen as a … See our, why you should use the LinkedIn publishing platform, How to Use the New LinkedIn Publishing Platform, listen to my latest podcast where I talk further about understanding the compelling power of the new LinkedIn publishing platform, Influencer Marketing is About Community, Not…, This is How I Dealt with an Online Bashing…. As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution. Make sure you do these two things, according to a LinkedIn Influencer. Create a length that is optimal for the platform. Keep it short and simple when possible. Your profile photo is the first thing a person sees on your LinkedIn invitation, so make it a good one. Therefore, it stands to reason that no matter the stage you’re at in your career, the ability to write an effective LinkedIn headline that captures the attention of potential recruiters, hiring managers, or clients is a highly beneficial skill. And while LinkedIn has been shown to be the best social site for B2B lead generation, it’s still not always given the daily attention by marketers or entrepreneurs. It doesn%#8217;t matter. Any other enlightening topics about your work will do. For over twenty years Greg ran an award winning direct marketing agency working with leading technology companies like IBM, SAP, and Siemens. Therefore you should ask your contacts to write them for you or, if you’re not comfortable just coming out and asking, write recommendations for other people without being asked. LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content. Here is a selection of their recommendations. Right now LinkedIn only provides you the option of embedding YouTube videos and Slideshare presentations, but if you have one that is relevant to your post, that can only help in better engaging with your audience - and building greater loyalty for your future posts. You should know, and narrow down your audience to be as specific as possible. Note that LinkedIn won’t you let publish content directly f… That means there’s a good chance that the content you do post to LinkedIn is more likely to be missed simply because users … The how-to articles (“How to write a good headline profile for LinkedIn,” for instance) seem to perform best with my audience. The platform has native tools such as Sales Navigator, Lead Generation, and a Recruitment feature that all use a crawler to read the profile.So the content added to LinkedIn is highly important. Another tip is to promote your LinkedIn Post on Twitter and tag LinkedIn's editors. (MM), This was one of the insights that came from Paul Shapiro’s research. Just write a post like you would when you share other articles on LinkedIn and Facebook. I was just asked by someone if they should post a farewell message on LinkedIn - "I've left my job" - and combine this with asking for new opportunities. [Insert your own excuse here.] Companies that excel at social media marketing target their content and voice towards each unique community in social media. Of course, writing a good LinkedIn thank you message after connecting is a lot more difficult than actually sending it. Text-based posts. Present your side of a topic that your industry is split on. Here’s how. Finally, while there might be some things that you can't embed, I did want to give you a catch to listen to my latest podcast where I talk further about understanding the compelling power of the new LinkedIn publishing platform. In order to give your post the best chance of success start by writing for a channel. They’re great ways to deliver an emotional impact and push conversions. Use this feedback to shape what you write about? If you add documents to your posts you can easily 3X your LinkedIn post views. LinkedIn has long since solidified its reputation as the go-to platform for both job seekers and companies looking to hire their next top talent. Connecting with job seekers on an emotional, empathetic level can be incredibly compelling (more on that in a minute). Share Your Post Inside AND Outside LinkedIn. Twitter Facebook LinkedIn Flipboard 0. Other social networking sites and your email newsletter are a great start. What should you write? Finally, make sure you don't miss my future posts and please follow me here on LinkedIn even if we're already connected. Now it's your turn: What other advice would you give to write posts that get read on LinkedIn? Don’t forget to post about company events, either. Make sure that you use a visual at the top of your blog post that resonates with the professional demographic that make up LinkedIn. One is to use the native publishing platform to create content directly through the social network. Then write to them. Look at it another way: For most professionals who don't have a personal website, LinkedIn IS their website and the new publishing platform WILL become their blog. Although the exact content is context-dependent, there is a bit of an art to constructing a good message. I've tested a lot. First of all, you can write a lot more in a post – up to 3000 characters. Keep Your Post Short. He identified 10 factors that these posts have in common. I have several LinkedIn articles that still get comments a year or 18 months after they were published. Think about what is affecting you and your network and write about that. Much like a blog, publishing original content on LinkedIn is a great way to get exposure for yourself and your business. Good writing IS good writing… Just look at the LinkedIn Influencers: They're not publishing on a daily basis, are they? 1) Professional Photo. Before diving into my best tips for writing high-converting LinkedIn prospecting messages, I want to address two major differences between LinkedIn messages and cold emails.. LinkedIn is like texting. The LinkedIn headline appears next to a person’s name and is used to describe what the person does in less than 120 characters. The description I’m referring to is the text box on LinkedIn directly below your job title and company name. (RM). Cold Emails. (You only have 300 characters, so make them count!) (GC). Post Length. Do more of that! Sure the list of examples is subjective but the goal is to provide a range of ideas which in turn can be … Which of their posts are proving very popular? How to Write Good LinkedIn Posts. Marc writes regularly on LinkedIn and several of his posts have received hundreds of thousands of views. Thank you! Write shorter job posts to get more applicants. This helps Google to know which one was the original. My posts are on the long side (this one is around 1,050 words), but your posts don't need to be. Just as you should update your LinkedIn profile with visual elements to showcase your work and content across the web, you should also do so here when you blog on LinkedIn. How often to post on LinkedIn . We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. But they might not be feeling that … Marc Miller advises baby boomers on career change. Don’t feel like you have to fill that up (that is as long as many blog posts), but you can take the time to explain a point fully and in detail. How to write great descriptions of your experience on LinkedIn. Ideally you want to time it right and only send it when your LinkedIn profile is complete, you are connected to the people you are tagging, it includes plenty of content, skills and recommendations. You can also "embed" other things into your posts in the same way with a link until LinkedIn gives us the ability to embed more sources of media. LinkedIn Recommendation Sample (for a Manager) Now, writing a LinkedIn recommendation can seem easier said than done. 1. Listicles don’t have to be clickbait. This is something that a lot of people underestimate. 1 KEEP IT CONCISE The panel consisted of, Marc Miller of Career Pivot, Paul Shapiro SEO Director at Catalyst (part of WPP Group), and Randy Milanovic, Principal at KAYAK Online Marketing. If you want to get your content read on LinkedIn, don't just share it on LinkedIn: Share it everywhere you can! 1. Cold Emails. Your writing should have a neutral tone. A post with many comments is also more likely to come to the attention of the LinkedIn editorial team who may decide to promote it more widely. These are effective LinkedIn summary examples if unemployed or employed. I mentioned at the start of this article that the definition of insanity is doing the same thing over and over again and expecting a different result. Example of great LinkedIn post with PDF file PDF file on LinkedIn Post. Of course, writing a good LinkedIn thank you message after connecting is a lot more difficult than actually sending it. If you want to be considered an authority on the subject, you'd better have an optimized LinkedIn profile! #12: How To Format a Viral LinkedIn Post. 4 Tips to Write a Killer LinkedIn Post. Using the 5 steps above, here is an example of what you could include in your message. There are three ways in which your post can be chosen to feature on a channel. Before explaining the step-by-step process, I need to share with you the philosophy behind it.Stick with me, because this is important.It’s all about influence.At first, my statement sounds obvious.But what’s the number one thing that people tend to chase on LinkedIn?It’s numbers. How to use LinkedIn for professional networking. During the discussion the panel shared their formula for success and also discussed other issues such as what reading age to write for and the pros and cons of republishing posts from a website to LinkedIn. Blog posts. The most successful blogs were pitched at the reading age of intelligent 11 year olds. 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